PROJECTS

2014–2018

 
 

 
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PERRIER – THE BUSHWICK COLLECTIVE BLOCK PARTY 2018

Perrier and Flavorpill TEAMED UP WITH THE BUSHWICK COLLECTIVE BLOCK PARTY––an annual art event in Bushwick, Brooklyn, Combining graffiti, street-art, AND music–– TO UNLEASH THE NEW #PERRIERXWILD LIMITED EDITION THROUGH STREET ART ACTIVATIONS, VIP PARTIES, MASSIVE SAMPLING OF OVER 27,000 CANS OF PRODUCT, AND BROKERING NEW BRAND RELATIONSHIPS WITH 15 KEY ACCOUNTS IN THE NEIGHBORHOOD. AS THE EXECUTIVE PRODUCER, I OVERSAW THE MEDIA, PARTNERSHIPS, AND THE ENTIRE PRODUCTION.

 

 
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CANADA GOOSE – THE BRAVEST COAT 2018

To celebrate and create awareness for the launch of “The Bravest Coat” collaboration between Canada Goose and FDNY Foundation, Flavorpill commissioned renowned New York Graffiti Artist: FAUST, to create two tribute art pieces, for the launch event on April 5th, aLONG WITH A social media CAMPAIGN to support the campaign video and jacket reveal. AS THE EXECUTIVE PRODUCER, I OVERSAW THE ARTIST PARTNERSHIP AND ALL PHYSICAL/ DIGITAL DELIVERABLES.

 

 
 
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PERRIER – Bushwick Open Studios 2017

PErrier partnered with Flavorpill to become the official sponsor of House of Yes for Bushwick Open Studios 2017. As the EXECUTIVE producer I oversaw all programming elements: an immersive AV experience, art truck installations, interactive bar takeovers, multiple sweepstakes, and more. 

 

 

BEATS BY DRE – The SHOP 2017

The Shop  isn't just a place to go to get fresh, It's where the world's greatest debates go down and gems are dropped daily. AT TRANSLATION LLC, I project managed the production, editing, and PROMOTIONAL STRATEGY FOR THis CUSTOM, 7-PART video SERIES. filmed during all star weekend, THE SHOP FEATURED LEBRON JAMES, FUTURE, KEVIN DURANT, AND STEVE STOUTE, AMONG OTHERS.

 

 
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Microsoft – The Future of Art & Work 2017

To re-introduce MICROSOFT Surface in a Native environment, flavorpill built a futurist microsite highlighting forward-thinking doers in art and entrepreneurial spaces; with supporting email + social campaigns. as the account manager, I oversaw all internal executional elements of the project whilst acting as the primary client intermediary.

 

 

PERRIER – LUNCH BREAK 2017

Launched in 2012, Lunch Break is Flavorpill's most successful execution: a mid-day dance party, encouraging YOU to ditch YOUr desk and dance to dj questlove for one hour. as the perrier account manager, i OVERSAW THE production + promotion OF MULTIPLE lunch break EVENTS in nyc, LIAISING WITH PERRIER AS THE OFFICIAL BRAND PARTNER.

 

 

SMIRNOFF – A Hollywood Toast to the Moscow Mule 2016

TO HONOR THE 75th anniversary of the original Moscow Mule, Flavorpill produced an immersive 2-NIGHT, 40s' cocktail party in Hollywood. As the account manager, i worked alongside the ACCLAIMED IMMERSIVE THEATRE DIRECTOR ––Mikhael Tara Garver, to produce 2 show stopping events and a sponsored editorial series, packaged within a custom digital/ social campaign.

 

 

OLD NAVY – DENIM MOVES 2016

Flavorpill produced a multi-dimensional program showcasING the innovations of the OLD NAVY denim collection, aligning with the theme of THE national commercial spot, roller skating! as the account manager i oversaw all program deliverables: a fully integrated roller skating event in LA, custom video content featuring The Moxi Girls SKATE TEAM, a 3-part editorial series, and a digital media package.

 

 
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PERRIER – WEWORK SNOW DAY 2016

Flavorpill Media crafted a 360 marketing program that connected Perrier to the WeWork community in New York City. LeverAGing two HOLIDAY event activations WITH social + EMAIL MARKETING TARGETED TO general consumers aS WELL AS the WeWork community, we ultimately created an on-going distribution relationship BETWEEN PERRIER + ALL NYC WeWork LOCATIONS.

 

 

WOODFORD RESERVE – SUPPER WITH WOODFORD 2016

FLAVORPILL BROUGHT Manhattan’s finest photographers, bloggers, restaurateurs, and influencers together to share dinner and drinks at one of NYC’s most famous venues, The Foundry. Guests enjoyed specialty cocktails, A CUSTOM TASTING WHEEL EXPERIENCE + meal by Chef Matty Bennett. the evening ended with a DJ set by Neon Indian.

 

 
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QUIET MORNINGS AT THE MUSEUM OF MODERN ART 2016–present

QUIET MORNINGS IS a monthly event series combining mindfulness and modern art. AS THE PROJECT MANAGER, I OVERSEE FLAVORPILL'S MARKETING EFFORTS, BRAND INTEGRATIONS, AND THE PARTNERSHIP BETWEEN FLAVORPILL + MoMA. 

 

 

Art of Yoga 2014–2017

aRT OF YOGA IS An all-levels yoga class that takes place within world-class museums around the country — before they open to the public for the day. AS THE PROJECT MANAGER FOR THE SERIES, I OVERSEE MUSEUM PARTNERSHIPS, MARKETING, AND BRAND INTEGRATIONS. ART OF YOGA HAS BEEN HELD AT Brooklyn museum, sf moma, the getty, and more.

 

 
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MAGIC HOUR 2015–2017

magic hour is an all-ages, bi-monthly rollerskating party featuring killer DJ talent — prominent acts included gang gang dance, Twin Shadow, Stretch Armstrong, DISCWOMAN, + more. as the project manager, i oversaw talent booking, production, and pr + marketing.